Entrepreneurial Cognition and the Perception of Opportunity
发布时间:2016/03/21   阅读:9281次

主讲嘉宾:Stern Neill  Professor

时间:2016年 3月29日 下午2:30-4:30

地点:经管楼102

主持人:刘婷  教授 副院长

内容简介:

A pressing question in entrepreneurial research is where opportunities come from. The reporter will talk about Entrepreneurial Cognition and the Perception of Opportunity and how to publishing in US Journals. In addition, he will introduce his current research related to Chinese problem.

Related paper link:

Neill, S., Metcalf, L., & York, J. L. (2015). Seeing What Others Miss: A Study of Women Entrepreneurs in High-Growth Startups. Entrepreneurship Research Journal, 5(4), 293-322.

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1033&context=mkt_fac

Neill, S., & York, J. L. (2012). The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth. Journal of Business Research, 65(7), 1003-1009.

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1031&context=mkt_fac

主讲人简介:

Dr. Neill is an professor in the marketing area at California Polytechnic State University. He received his PhD in Business Administration from Louisiana State University and his scholarly interests are in the areas of marketing strategy, entrepreneurship, managerial and organizational cognition, and business model innovation. His research is published in Entrepreneurship Research Journal, Industrial Marketing Management, Journal of Business Research, Journal of Global Marketing, Marketing Letters, and others. He also has presented research at multiple academic conferences including the American Marketing Association. He serves on the editorial review boards of the Journal of Business Research and Industrial Marketing Management. Linking strategic, global and entrepreneurial domains, Dr. Neill’s research focuses on how professionals and organizations make sense of unstructured situations and how this understanding shapes innovative behaviors and outcomes. Spanning several industries including wholesale-distribution, information technology and international trade, he primarily works with executives and entrepreneurs of small and medium sized enterprises.

(来源:学术)

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